CodingBowl

The Blueprint: Building a Shopee Affiliate Mini Agency from Scratch

Published on 25 Dec 2025 Trade Affiliate Marketing
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Photo by John on Unsplash

Most people treat affiliate marketing as a solo side-hustle. However, to scale effectively, we are approaching this as a "Mini Agency" model—a structured partnership designed to treat link-sharing like a professional business from day one.

The Vision

The goal is to move away from "spamming links" and move toward a systematic content machine. By splitting the workload between two people, we can ensure high-quality output while staying on top of market trends.

Phase 1: Defining the Roles

To avoid burnout and confusion, we have divided the business into two core functions:

  • Market Strategist: Responsible for tracking Shopee’s 7-day cookie windows, identifying "Commission XTRA" products with high conversion potential, and managing the affiliate dashboard.
  • Content Lead: Responsible for the "Faceless" content strategy—editing high-energy 9:16 videos, managing social media uploads, and optimizing the "Last-Click" conversion path.

Phase 2: The Technical Strategy

Our operation will focus on three specific mechanics of the Shopee Affiliate Program:

  • Optimizing the Last-Click: Since the commission goes to the final link clicked, our content must be the most compelling "call to action" the buyer sees.
  • Maximizing XTRA Commissions: We will prioritize products offering up to 50% commission rates to maximize revenue per click.
  • The 7-Day Window: We will build "Themed Collections" so that if a user clicks but doesn't buy immediately, we still have a week-long window to earn from their purchase.

Phase 3: Next Steps

The first milestone for this partnership is selecting a specific niche (e.g., Home Aesthetics or Tech Gadgets) and setting up a "Faceless" content workflow using mobile editing tools.


This is an ongoing documentation of our progress. In the next post, we will share our next step.

Meow! AI Assistance Note

This post was created with the assistance of Gemini AI and ChatGPT.
It is shared for informational purposes only and is not intended to mislead, cause harm, or misrepresent facts. While efforts have been made to ensure accuracy, readers are encouraged to verify information independently. Portions of the content may not be entirely original.

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Photo by Yibo Wei on Unsplash